Our plant import pipeline is broken

It’s crucial for every successful business to have a point of difference – that little advantage that competitors cannot match. For many businesses, this includes providing products no one else stocks. But in plant-related businesses like landscaping, the range of plants we can provide is severely limited by regulation restricting new plant varieties coming into New Zealand

We’re all aware of international trends in plants, and new varieties of popular plants that are bred for changing climates and modern urban and rural design. We see them tempting us online and get enquiries from willing customers, but draconian import regulations and choked quarantine capacity mean there’s little to no chance of actually getting these new plants into the ground.

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